What to Expect from an SEO Audit (And Why You Need One Before You DIY Anything)
SEO is one of those things that sounds simple at first. Use some keywords, write a few blog posts, maybe change your page titles. But if you start making changes without understanding what is already working and what is broken, you can actually hurt your rankings more than help them.
That is why the first step in any real SEO strategy is a clear, honest audit.
At Luneer Mgmt, we use our SEO audits to uncover what is holding your site back and what opportunities you can take advantage of. Whether you hire us for a full SEO implementation or just need a roadmap, everything starts with this review.
What Is an SEO Audit?
An SEO audit is a detailed checkup of your website’s current performance in search. It looks at what is helping your site rank and what might be hurting it. This includes both visible content and behind-the-scenes technical issues.
You would not build a house without checking the foundation first. The same logic applies to your website.
What We Review in a Luneer Mgmt SEO Audit
Here is what you can expect when we audit your site:
1. Keyword Positioning
We analyze what keywords you are currently ranking for, which ones you are missing, and how well your content aligns with what your ideal clients are actually searching.
If you have never looked into keywords before, this guide explains how to choose the right ones.
2. On-Site Optimization
We review your page titles, meta descriptions, headers, internal linking, image alt text, and more. These small elements play a big role in helping search engines understand your content.
Need a refresher? Start with our intro to what SEO is and how it works.
3. Technical SEO Issues
From broken links and crawl errors to slow load times and mobile responsiveness, we surface the behind-the-scenes issues that could be blocking your site from ranking.
You can learn more about these in our guide on the difference between on-site SEO and technical SEO.
4. Content Quality and Structure
We look at how well your content matches your services, where it lacks clarity, and whether it is designed to support SEO. That includes your homepage, services pages, and blog content.
If you are a service provider, this post breaks down how SEO works specifically for your business model.
5. URL Structure and Site Architecture
We check if your site is organized in a way that makes sense to both users and search engines. A clean structure supports better rankings and a smoother user experience.
Why You Shouldn’t DIY SEO Without an Audit First
It is tempting to try and DIY your SEO audit. After all, there are free tools online and endless checklists that make it seem straightforward. Running a scan yourself might feel like a smart move because it looks like you are saving money and taking control.
The problem is that most DIY audits only scratch the surface. They flag issues but rarely explain their real impact. That can lead to:
Using the wrong keywords that bring in traffic but not your target audience
Wasting time optimizing the wrong pages while missing the ones that matter
Overlooking major issues like duplicate content, broken links, or crawl errors that block your site entirely
Building content on a weak foundation that never ranks because technical issues are in the way
A professional audit gives you clarity. It tells you exactly what needs to change and why. It is the difference between guessing and having a strategic plan.
What Happens After the Audit?
That depends on your goals. Some of our clients use the audit to guide their own team or VA. Others ask us to handle the full implementation, including on-site edits, technical fixes, content strategy, and performance tracking.
No matter what, we give you a clear, organized report and a step-by-step plan.
Let Us Do the Heavy Lifting
You do not need to Google your way through SEO or guess at what is working. We handle the research, analysis, and strategy so you can focus on serving your clients.
If your site needs better visibility but you are not sure where to start, an SEO audit is the answer. It is the smartest first step before making any changes on your own.
Explore our SEO services and let’s start with a clear picture of what is working, what is not, and how we can help your site grow.
Written by: Brandi Lilley