The ROI of Blogging: Why Content Still Works in 2025
If you’ve scrolled TikTok or Instagram lately, you’ve probably heard someone declare, “Blogging is dead.”
Spoiler alert: it’s not.
In fact, blogging in 2025 is more powerful than ever, not because it’s trendy, but because it directly impacts the one thing every business cares about: ROI (return on investment).
Let’s break down why blogging is still one of the most profitable marketing tools you can use, even in an era of short-form video and AI-generated content.
Myth #1: Blogging Doesn’t Drive Traffic Anymore
Here’s the truth: blogging is still the foundation of SEO. Search engines thrive on fresh, relevant content. Every blog post you publish is another indexed page that helps you get discovered by your ideal client.
Companies with blogs generate 67% more leads.
Long-form, high-quality blog posts (1,500+ words) consistently outrank shorter content.
Think of your blog like a digital storefront: the more signs you put up (keywords, blog posts), the easier it is for clients to find you.
Myth #2: Social Media Is Enough
Social platforms are great, but they’re rented land. The algorithm can change overnight (and often does). Your blog? That’s your home base.
Unlike a fleeting Instagram post, a blog continues to attract readers months and years after you publish it. A single evergreen blog can keep generating leads long after you’ve forgotten about it.
Myth #3: Blogging Doesn’t Convert
This is where most business owners miss the point. Blogging isn’t just about writing. It’s about writing strategically to guide readers into your funnel.
Here’s how blogging drives ROI at every stage of the client journey:
Awareness: A blog answers your audience’s questions and brings them to your site (SEO doing its job).
Consideration: Blogs build authority. Your audience starts to see you as a go-to expert.
Decision: Well-placed CTAs (like service links) move readers from “interested” to “ready to book.”
The result? Readers turn into leads who turn into clients.
So… What’s the Actual ROI?
Let’s talk numbers:
Businesses that blog see 126% more lead growth than those that don’t.
The average cost per lead for blogging is 62% lower than paid ads.
A blog post you spend 3 hours writing can drive traffic for years, a far better ROI than a social media post that disappears in 24 hours.
That’s the kind of compounding return you want from your marketing.
Start with consistent, optimized posts, track your results, and give your content a job inside your sales funnel. Do that, and your blog won’t just survive in 2025, it will thrive.
At Luneer Mgmt, we handle the strategy, writing, and SEO optimization so your blog becomes a lead-generating machine while you stay focused on running your business. Stop juggling it all alone — let’s build a blog that works as hard as you do.
Inquire to work with us here!